Expert Perspectives on Biggest Court Cases (2024)

What You Need to Know

  • Morgan & Morgan is self-proclaimed to be 'America's Largest Injury Firm.'
  • Several factors are helping ensure the firm won't be hurting for business any time soon.
  • The plaintiff firm has a relatable origin story, leverages its marketing genius and appeal to other attorneys to continue to expand.

From buses and billboards to radio and television commercials, when most attorneys encounter the slogan “For the People,” one law firm comes to mind: Morgan & Morgan.

That rings true for people like me who aren’t lawyers. Long before becoming a litigation reporter for Law.com and its Georgia affiliate, The Daily Report, I remember encountering the “Morgan & Morgan” firm name as a kid watching TV ads between episodes of Judge Judy in the early 2000s. As my broadcast career led me further south, I gained additional exposure to Morgan & Morgan marketing and victories plastered across billboards in Ohio, Kentucky and Georgia.

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